I AM REAL
The set design was made for the shooting of a fashion editorial for the clothing brand FORMÉS.
The set took place at the non-functioning Kreenholm Manufacturing building in Narva, Estonia.
Inspired and built from the on-spot found objects, the design mirrors the experimentality and upcycling approches that are at the core of the local brand.
Art direction, set design, production
In collaboration with photographer Kertin Vasser
Aug 2019 / Narva, Estonia